Wellell
Be Well , Live Well
Director : Zoe Lin
Assitant Director : Dora Tsai
Editor : Dora Tsai
[ commercial ]
Wellell，這是一個來自台灣的經營超過30年的醫療科技器材公司APEX全新的品牌。這次要為他們製作一支全球品牌形象影片（Brand Film）。
在影片中，導演特別設定了溫馨的故事線，講述一個患有呼吸中止症的單親爸爸與女兒，以及一個三代同堂家庭，奶奶出院的可愛情境。
Wellell就成為了這些故事主角最值得信賴的後盾，為他們提供無微不至的關愛和支持。
我們將「溫柔隱形的愛」作為這次影片剪接的主軸，不僅要營造出溫馨的氛圍，更要清楚地呈現每個故事線、每個角色對於「存在的意義」這個重要議題的思考。
這也呼應了Wellell品牌宣言：「只有讓人們擁有健康自在的生活，我們才有存在的意義。」
Wellell, a new global brand from APEX, a medical technology company with over 30 years of experience in Taiwan, is proud to present our brand film. The heartwarming storyline follows a single father and his daughter, with Wellell providing tender care and unwavering support to the father's respiratory condition.
The film's theme of "Tender and Unseen Love" conveys our brand's care for the health and well-being of our customers, while our declaration, "Life, joy, and well-being for everyone are Wellell's source of motivation," echoes through each storyline and character. Let Wellell be your gentle and reliable companion in life.
Client : Wellell
Agency : DDG
Year : 2022
