I-PRIMO
獻給願意為愛勇敢的你們
作為守護婚姻的支持者，I-PRIMO一直期待無論是什麼形式的愛情，都能夠被祝福、被珍惜。
每個人，都值得被深愛，被承諾。
僅以這系列影片，獻給所有勇敢踏入婚姻的人們。All for Love, Love for all.
這是一個全素人的廣告片，我們進行了海選，篩選出許多不同組合的伴侶，最終挑選了六組進行拍攝。在拍攝前，我們花了很多時間與每對伴侶聊天，聊他們的愛情故事。從他們的故事中，我們為每一組客製化拍攝情境，重現真實發生過的情境讓素人演員能在廣告拍攝的現場更自在。
原本，我們只打算製作一支形象影片，沒想到客戶在聽完這些人的故事後，毅然地增加資源來拍攝訪談，因為真實的故事最能打動人心！
最令人驚喜的就是，這個原本只是小小的合作計畫，竟然變成了一個大型的項目！
For our ad, we chose amateur actors through a selection process that considered various partner combinations.
Ultimately, we picked six pairs to feature. Before the shoot, we chatted with each couple to learn about their unique love stories. Using their stories, we customized scenarios for each group and recreated real-life situations to make the amateur actors feel more comfortable on set. Initially, we planned to produce a single image video. But when the client heard the participants' real love stories, they were moved to increase resources for filming interviews.
After all, nothing beats the power of authentic stories. We were pleasantly surprised that this small collaboration turned into a major project!
Director : Zoe Lin
Assitant Director : Dora Tsai
Editor : Dora Tsai
[ documentary ]
Client : I-PRIMO
Year : 2020