CHANEL
TAIPEI 101 WFJ FLAGSHIP BTQ OPENING
[ commercial ]
這次的CHANEL品牌影片專案,對我來說是今年最大的突破,也是一場如拍片比賽般的挑戰。
拍攝當天,團隊一直拍到半夜12點,結束後導演火速帶著素材前往我的工作室,我接手開始剪接,一路剪到隔天下午2點,然後和導演一起調整細節,下午5點準時寄出(也需要配合巴黎的時間)。
雖然這是個快剪專案,但因為客戶是CHANEL這樣的頂級奢侈品牌,每一顆鏡頭都經過精雕細琢,完全不能有任何瑕疵。
這次合作的法國導演,對美感的要求非常嚴苛。他教會我如何用最細膩的方式處理影片,幾乎是用放大鏡在檢查每一格。他這種極致的美感追求,讓我學到很多,也發現自己能在各種壓力下超越以往。這次的派對影片跟過去不太一樣,導演特地在現場拉了一塊黑布,拍了很多名人的肖像。我用這些素材弄出一段像動畫跑屏的效果,做完之後我覺得這樣既新鮮又有層次,也能凸顯名人與珠寶的連結,完成後大家都覺得很滿意。
這個專案讓我感受到極限中的創作力,也讓我明白,細節是如何為奢侈品牌影片賦予靈魂。這是一次高強度但也非常滿足的創作經歷。
This CHANEL project was both my biggest breakthrough this year and a marathon-like challenge.
On shoot day, the team worked until midnight, and I jumped straight into editing.
After cutting through the night and into the next afternoon, we finalized everything by 5 PM sharp (in sync with Paris time). Despite the tight timeline, every single frame had to be flawless—this was CHANEL, after all.
The French director I worked with had an extraordinary eye for detail, treating every frame as a masterpiece. His relentless pursuit of perfection taught me so much and pushed me to new limits under pressure. Unlike typical party films, this one featured portraits shot against a black backdrop. Using those, I created an animation-like sequence that added freshness and depth, highlighting the connection between celebrities and the jewelry. Everyone was thrilled with the result.This project showed me how creativity thrives under pressure and how attention to detail brings a luxury brand’s story to life. A demanding but incredibly rewarding experience!
Director : Julien Tang
Editor : Dora Tsai
Client : CHANEL
Year : 2024