HOLA
有種幸福叫做新年發福
[ commercial ]
這支 HOLA 的2025過年廣告，找來 Netflix 影集《影后》中的母女檔李雪和謝瓊煖，再次上演那種年節期間的經典「相愛相殺」。廣告的 slogan 是「有種幸福叫做新年發福」，結合 HOLA 的「厚禮祭」主題，把過年大家熟悉的橋段搬上螢幕：媽媽一邊嫌女兒胖卻又不斷塞食物給她；一邊希望女兒趕快回家卻又一直叫她走開走開...等等有趣的母女矛盾。
剪接時，我不斷重播兩位演員的對手戲，真的太厲害了！她們不僅能把那些生活瑣事演得超細膩，甚至透過一個眼神，就能講出那些沒說出口的話。對我來說，剪這支廣告最大的挑戰就是要捕捉她們之間那些瀰漫在空氣中的情感，像是媽媽那句「幸福肥喔？肉多多」的背後其實是滿滿的關心，或者女兒翻白眼時隱藏的無奈又好笑的愛意。如何讓這些情感透過畫面自然地傳遞出去，是我剪接時一直在思考的重點。整支影片充滿那種熟悉的台灣年味，讓人看了又好笑又有點鼻酸，會忍不住也想趕快回家跟自己的媽媽相殺一波。
This HOLA Lunar New Year ad features the iconic mother-daughter duo from the Netflix series Born for the Spotlight, Lee Hsueh and Hsieh Chiung-Hsuan, bringing back the classic “love-hate” dynamic we all know during family gatherings. The slogan, “There’s a kind of happiness called New Year weight gain,” ties perfectly with HOLA’s “Thick Gift Festival” campaign,and it captures funny, relatable moments: the mom nags about her daughter getting fat while feeding her, wants her home but keeps telling her to leave, and more.
While editing, I kept replaying their scenes together. They’re just that good! The way they captured everyday nuances was incredible, and even a single glance spoke volumes. My main challenge was to highlight the emotions lingering in their interactions—like the warmth behind the mom’s “Happy fat?” or the mix of love and exasperation in the daughter’s eye-roll. Conveying those layers of emotion through the visuals became my focus.
The ad is packed with that nostalgic Taiwanese New Year vibe—funny, touching, and so relatable it makes you think of your own family.
Director : LEEBO
Editor : Dora Tsai
Client : HOLA
Year : 2025
