4A創意獎
30年，我還在做創意
4A創意獎一直以來都是台灣廣告產業指標的獎項。
這次因應30週年，客戶邀請了好幾位廣告創意界的先驅來分享自己的心法。
首先我們根據每個人的故事經歷寫了不同的情境，拍攝結束進入剪接階段，我根據每個人的人格特質挑選了專屬於他們的主題曲，
在獨具風格的包裝下，將每個人的心法用輕鬆自然的方式進行呈現，並成功營造出六支氛圍與風格截然不同的訪談影片。
做完這個系列，不但驗證了量變帶來質變的進步，
心靈也正式進入了下一個階段，能更從容優雅的面對創意工作所帶來的壓力。
The 4A Creative Award is a prestigious accolade in Taiwan's advertising industry.
To celebrate its 30th anniversary, we invited advertising creative pioneers to share their insights.
We created different scenarios based on their stories, filmed and edited the videos, and carefully selected theme songs to match their personalities. The resulting interview videos are unique, relaxed, and showcase diverse atmospheres and styles.
This project not only brought about qualitative improvements, but also helped me approach creative work with more ease and grace.
Director : Zoe Lin
Assitant Director : Dora Tsai
Editor : Dora Tsai
[ documentary ]
Client : Medialand
Year : 2021