Kobayashi
小林眼鏡 Vento系列
[ commercial ]
VENTO系列一直是小林眼鏡品牌中獨具特色的產品，尤其以其「QQ」的鏡架而聞名。
因此在這支廣告中，我們特意突顯了這種Q感，背景運用了極度可愛的動畫QQ球，強調眼鏡鏡架具有超彈性，能夠適應不同臉型。
我們邀請了阿霈樂團主唱為這支廣告創作了一首專屬的可愛主題曲，並請編舞老師為舞蹈增添了Q彈的動作。
此外，陳零九和邱鋒澤作為當代年輕世代的代言人，為廣告帶來了更多關注和吸引力。
製作這種全動畫的廣告，我們在前製提案階段就完整提供Styleframe，並讓動畫師同時進行初步建模，使得拍完交付初剪時已經有接近80%的完整度的單張背景。接著再將藝人的表演初步合成在畫面中，以供客戶想像最終成品的樣子。
這樣細膩的溝通對於動畫片來說非常重要，而我們也迅速完成交片，是一次極為愉快的專案經驗。
The VENTO series has always been a unique product in KOBAYASHI, known for its distinctive 'QQ' frame.
In this advertisement, we deliberately amplified the cute and playful 'QQ' element, with an adorable animated QQ ball as the background, highlighting the ultra-flexible frame that can adapt to different face shapes. The director brought in the lead singer of the Dream Route Band to compose an exclusive cute theme song for the advertisement, and a choreographer to create dance moves with playful motions.
Additionally, contemporary young icons NineZe CP were chosen as the brand ambassadors, adding more attention and appeal to the advertisement.
During pre-production, we created detailed Styleframes and had animators working on initial modeling, resulting in 80% completion of individual backgrounds for the rough cut. This meticulous communication was crucial for the animated film, and we delivered the final cut promptly, making it a delightful project experience.
Director : Zoe Lin
Assitant Director : Dora Tsai
Editor : Dora Tsai
Client : KOBAYASHI
Year : 2021