Taisun Pure Water
泰山純水 堅持單純
Director : Xiao Gang Client : Taisun泰山
Editor : Dora Tsai Year : 2023
[ commercial ]
「純水105度高溫煮沸，將所有貼在男性女性身上的標籤一併過濾，只留下單純與純淨。」
這樣的廣告創意極為直接與簡潔，在畫面剪接上無需特別的手法，只要將訊息好好地傳遞即可。
我和導演完全志同道合，一起花了很多時間選歌，試了各式各樣不同氛圍的音樂，直到找到那個恰到好處的音樂，讓兩支純水廣告的氛圍完美契合！
這次和導演的合作非常愉快，我們共同發揮所長，希望觀眾也能感受到這系列廣告清新的魅力。
The ad's concept is super straightforward and simple, no fancy tricks needed in the editing department, just getting the message across loud and clear.
So, me and the director spent a bunch of time picking out music.
We tried all sorts of different tunes to make sure these two ads are both fresh and catchy.
It's been a real chill collaboration, we totally vibe with each other, respecting each other's ideas and skills, all to create an ad that sticks with you.