NEW BALANCE
Ft. 宋芸樺、吳慷仁
Director : LEEBO Client : New Balance
Editor : Dora Tsai Year : 2023
[ commercial ]
這次是我第三次和導演李包合作廣告，導演過去曾參與過奧美廣告的創意工作，現在同時擔任相信音樂的企劃。
每次合作都能從他身上學到很多製作廣告不同的面向，從廣告溝通角度到交片策略等等，每次都是含金量很高的過程。
這次導演直接開宗明義地說：「雖然是比較保守的客戶，不過我們來挑戰他們吧！」
於是這次我們交的每個版本，都是符合我們兩人想要呈現的風格，整個交片過程就像一場精彩的西部對決，客戶與導演互相過招，最後成功實現了我們所追求的風格！
對我而言，剪輯廣告不僅是影片創意的展現，也包含了與客戶溝通的複雜過程，感謝這次合作的一切，讓我深刻體會到挑戰傳統體制所帶來浪漫的一面❤️
This is my third ad collaboration with Director LEEBO. He's a pro at creative ads from his Ogilvy days and now runs the show at Bin Music. Learning loads about ad-making from him every time – the talk, the cut, you name it.
This round, LEEBO was like, "Sure, our clients are conservative, but let's spice things up!" So, each version we handed in matched our cool vibe. Picture this: submitting edits was like a wild west showdown – clients and director having a friendly duel. And bam, we nailed the style we aimed for! Editing ads isn't just showing off ideas; it's also about jiving with clients.
This collab? A rad glimpse into the sweet side of shaking up traditions ❤️.