Volkswagen
GOLF50年 週年鉅獻
Director : Zoe Lin Agency : Ogilvy 奧美
Editor : Dora Tsai Year : 2024
[ documentary ]
還記得導演Zoe在跟我討論這支影片的主軸時，她說了一句：「我們要呈現一種集體記憶。」
這是我第二次處理所有素材都由路人提供的影片。雖然不用出外拍攝，但這卻是一個充滿挑戰的片型。
無法掌控的投稿內容、每天邊做邊新增的素材，無法提前規劃故事走向，只能靠著命運的指引。
完成初剪後，我與導演一起去向客戶交片，意外獲得許多好評。
之後，這支影片會在一個類似露天電影院的場景公開放映，所有車主會開著Golf到活動場地，在自己的車上觀看這個由自己參與的電影，許多人為此落下了眼淚。
專案結束並上架到網路平台後，我和導演說，這是一個非常「水瓶時代」的片子，是一部有著眾人力量的電影。
儘管畫面不是最精緻漂亮，但100%是真實的，笑是真的、哭也是真的，這是我們送給所有車主的一份禮物。
I remember when director Zoe and I were discussing the theme of this film, she said,
"We want to present a kind of collective memory."
This was my second time working on a film where all the footage was provided by the public.
Although it didn’t require any on-location shooting, it posed a different set of challenges.
We couldn’t control the content of the submissions, and new material kept coming in daily.
We couldn’t pre-plan the storyline and had to let fate guide us.
After completing the first cut, the director and I presented it to the client, and to our surprise, we received a lot of praise.
The film was later shown at an outdoor cinema-like event, where all the car owners drove their Golfs to the venue and watched the film from their cars. Many people were moved to tears.
After the project was finished and uploaded to online platforms, I told the director that this film truly belonged to the "Age of Aquarius." It was a film powered by the collective strength of many. Even though the footage wasn’t the most polished, it was 100% genuine. The laughter was real, and the tears were real. This was our gift to all the car owners.
