UNIARTS
形象廣告 ft.吳慷仁
Director : LEEBO
Production : ProFilm菩羅廣告
Editor : Dora Tsai Year : 2024
[ commercial ]
這個形象廣告由九個可愛的小情境組成，很喜歡這次的廣告創意，日常又帶有點小小的幽默感，
充分帶出包包選物品牌的核心，讓各種包包都有屬於自己的小宇宙。
像這種頭尾形象感重，中間又要串到劇情的廣告，比較需要思考的是如何在形象場次與劇情場次中間，一氣呵成並巧妙地剪接過去，
聲音與鏡頭之間的關聯性變得很重要，整體要有一個協調性，才不會一直有斷斷續續的感覺。
第二次剪到影帝吳慷仁的片子，很榮幸能夠在電腦前面一格格欣賞他細膩的表演，又是一次很棒的經驗！
This branding commercial consists of nine charming little scenes. I really love the creativity behind this ad—it’s relatable with a touch of humor, perfectly capturing the essence of the bag selection brand. Each bag is shown to have its own little universe.
For ads like this, which start and end with a strong image while weaving a narrative in the middle, the challenge is to seamlessly blend the image-focused scenes with the story-driven ones. The connection between the sound and the visuals becomes crucial to ensure the whole piece feels cohesive and doesn’t come across as disjointed.
This is the second time I’ve edited footage featuring the renowned actor Kang Ren Wu. It’s an honor to appreciate his nuanced performance frame by frame from my computer. It’s been another fantastic experience!
