GOGORO
JEGO 結果勒 ft.愛紗
[ commercial ]
這支 GOGORO JEGO 的廣告，從企劃階段我就知道會跟大嘴巴的經典歌曲《結果勒》合作，畢竟「JEGO勒」這個梗簡直就台灣人最愛的諧音梗！
當時聽到主唱愛紗親自演繹改編版本，內心真的有種時光交錯的興奮感。導演Zoe把 JEGO 也當成一個團員，跟愛紗組成了一個新團體來拍攝，就像是在拍一支真正的 MV。剪接的過程中，我特別想保留這首歌的懷舊感，也讓JEGO 在畫面裡像個「新人偶像」一樣出場，創造一種回憶殺的感覺。
廣告上線後立刻成為話題中心，洗腦旋律加上塑造大嘴巴重新合體的錯覺，引發了許多人的共鳴。
This GOGORO JEGO ad was such a fun project! From the planning stage, I already knew it would feature a reimagined version of the iconic Da Mouth song “結果勒 (Jie Guo Le)”—the pun on “JEGO LE” was just too perfect not to use. Hearing the original lead singer, Aisa, perform the revamped version gave me a nostalgic thrill, like a mix of past and present colliding.Director Zoe took it to another level, treating JEGO like a new band member and shooting the ad like a real music video. During editing, I focused on keeping the retro vibe of the song alive while making JEGO shine on screen like a fresh “rookie idol.” It felt like creating a mini time capsule that brings back memories.
Once the ad launched, it instantly became a hit. The catchy melody and the feeling of Da Mouth’s reunion sparked so much excitement and nostalgia among viewers.
Director : Zoe Lin
Editor : Dora Tsai
Client : GOGORO
Year : 2024
