Hyundai現代汽車
tucson L shadow
Director : LEEBO Client : 現代汽車
Editor : Dora Tsai Year : 2023
[ commercial ]
這次廣告的首要目標是呈現汽車的高質感，強調車身光影與藝術美感。其他元素僅是用來營造氛圍，畫龍點睛，非主角。
對我來說，製作商業廣告不僅僅是製作一段「影片」，即使是少於30秒的廣告，背後牽涉眾多人的辛勞和努力。
通常，越簡約的廣告可能性越大。我與導演共同交出4個版本，最後經過團隊討論，客戶選擇了最貼近導演版的版本，這非常激勵人心。
能參與這樣高品質的商業廣告製作讓我深感榮幸，成功完成了第一支汽車廣告！
The primary aim of the ad was to highlight the car's exceptional quality, accentuating its graceful interplay with light and shadows to bring out its artistic beauty. Other elements served to create an atmosphere, adding subtle touches without stealing the spotlight. Making a commercial involves the collaborative effort of many dedicated individuals. Often, simplicity holds incredible potential. The client chose a version closest to the director's vision after team discussions, which was truly motivating. Being part of such a refined commercial production was an absolute honor. It feels like a successful milestone, completing my first car ad with a sense of pride.
