tucson L shadow

Director : LEEBO Client : 現代汽車
Editor : Dora Tsai Year : 2023

[ commercial ]


The primary aim of the ad was to highlight the car's exceptional quality, accentuating its graceful interplay with light and shadows to bring out its artistic beauty. Other elements served to create an atmosphere, adding subtle touches without stealing the spotlight. Making a commercial involves the collaborative effort of many dedicated individuals. Often, simplicity holds incredible potential. The client chose a version closest to the director's vision after team discussions, which was truly motivating. Being part of such a refined commercial production was an absolute honor. It feels like a successful milestone, completing my first car ad with a sense of pride.